What is AR?

Posted on Categories Avatardigital

Augmented Reality (AR) blends the real and virtual worlds, by overlaying computer generated images or data onto a users real life view. Usually accessed via a device such as a smartphone or a tablet, it’s changing the way we interact with the world around us, adding another layer of experience and information to our everyday lives. Industries such as healthcare, automotive, retail and education are already finding uses for the technology.The way in which customers make purchases is swiftly changing and AR is at the forefront of this change. With AR market size set to reach $209.2 billion by 2022, businesses the world over are beginning to use this technology as a tool to help drive sales and encourage brand awareness.AR enables users to try, test and learn about products before we buy them, saving time, energy and money in the design, selection and customisation process. In addition, AR helps to create a seamless and meaningful customer experience. It enables us to link the imagination with reality, imprinting ideas and an experience that will help to generate repeat business. This technology has reached a point where businesses are already starting to reap the benefits of an immersive customer experience. Now, it can be easily integrated into your business too. One day, AR isn’t going to be just a perk, it will be expected – so why not get ahead of the game and contact us for a demonstration today.